Innovation Fellow Program@Berkeley SCET

A rejuvenated web platform that streamlines application, participation, and engagement for Innovation Fellowship Program

| Web & Mobile UX Design

| Back-end & Front-end Development

SEE DESIGN HIGHLIGHTS

Time

2025, 8 weeks

Status

Launched

Status

Under development

My Contribution

UX/UI Design

Visual Design

Developer Support

Collaborated w/

CMO/PM x 1

Developer x 1

Program Directors x 2

Overview

I lead the UX design and developement to revamp UC Berkeley’s outdated Innovation Fellowship website. The goal was to create a platform that clearly communicates the program's value, simplifies the user journey, and supports both applicants and administrators. I began by auditing the existing webpage to identify usability issues and content gaps. Working within a tight timeline, I defined new user flows, reorganized information architecture, and designed a vibrant, intuitive interface.
The result was a modern platform that enhanced clarity, reduced cognitive load, and received enthusiastic approval from the stakeholder team. The project is now in development.

TECHNICAL WORKFLOW

I independently explored the technical feasibility of proposed features. I reviewed the existing site structure, assessed CMS and plugin limitations, and created a backend workflow chart to distinguish between core and nice-to-have features. This process helped shape a realistic and scalable design strategy.

Top-performing platforms prioritize clarity, trust, and lead capture at every scroll

To guide the redesign, I started by conducting a competitive analysis of top-performing online course platforms (e.g., Harvard, MIT, Maven) to benchmark content structure, visual tone, and conversion strategies. I identified a consistent content structure that drives conversion:

INFORMATION ARCHITECTURE

DESIGN HIGHLIGHTS

Web:

Mobile:

FUll PROTOTYPE

📩 For a full walkthrough of this project, feel free to reach out: katherine_liu@berkeley.edu

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